Empowering kids to
reimagine their future
Right now, too many children, especially those facing hardship, are missing out on the skills and opportunities they need to thrive.
Imagination helps children see beyond their circumstances, but it’s fading. As tech and AI accelerate change, the school curriculum remains focused on memorization and exams, sidelining creativity and problem-solving. This narrow approach closes doors to much needed new types of jobs, deepens inequality, and costs communities millions in lost potential.
Imagination gives Every Child a Voice
arly support makes a big difference. By building creative thinking, confidence, and communication skills from a young age, we help children gain the tools they need to succeed. Our programmes, delivered through events, teacher training and community initiatives, support 5 to 11 year olds to express themselves and share what is important to them through play. We work with:
Our Impact
For nearly 20 years, we’ve supported over 150,000 children, as well as parents, teachers, and community leaders. Our well-evidenced impact is transformative:
100% increase in creative thinking and building cognitive, social and physical skills
Enabling children and parent's voices to influence play provision in schools and communities
92% increase in teachers’ creative thinking, improving learning experiences.
Work With Us
Partnering with us isn’t just engaging and rewarding; as you can imagine, it’s creative, delivers real impact and we make it fun too. With measurable results we help you meet your charitable or innovation goals. That’s why brands like LEGO, Disney, Crayola, and the BBC work with us, charities like Save the Children and Young V&A partner with us and providers like Harca and Bath Spa University deliver through us.
See what we can do together.
Imagination Matters
